For this VSL Promo, we built the edit around momentum and clarity. The opening uses tight selects and quick cut changes to hook fast, then the mid section leans on clean jump cuts and b-roll layering to keep the story moving while key moments land. You’ll feel the sound work most on the scene switches and message beats, with subtle whoosh and hit accents, plus music ducking under any key lines so the message stays clear. We finished with a consistency pass across all clips, balanced color and contrast, and a clean, web-ready export.