Blog
Practical writing on video strategy, production and distribution, from real client work.
Playbook
B2B Video Ad Hooks: A Swipe File That Works
Seven hook categories built for a viewer who is at work, needs three colleagues to agree, and will not buy for months.
Comparison
Explainer Video vs Product Demo Video: How to Choose
An explainer sells the problem to someone who does not know they have it, while a demo proves the solution to someone already evaluating you.
Playbook
Founder-Led Video: The Production Playbook
Founder-led video fails on calendars, not on writing. How batching turns one 90-minute session into six weeks of clips, and what to record in it.
Guide
How Long Should a Product Demo Video Be?
Product demo length is downstream of where the video plays, so answer by destination: homepage, pricing page, paid social, sales email, onboarding, YouTube.
Craft
How to Make a Demo Video for an AI Product
An AI product's value happens inside a model, so the demo has to build a visible surface the viewer can actually judge.
Comparison
In-House Video Team vs Agency: How To Decide
In-house wins on volume, speed and product knowledge. A studio wins on range and variable demand. Here is the cost structure and a decision table.
Playbook
Turn One Recording Into a Month of Short-Form
A month of short-form from one session comes from how you record it, not from how you cut it afterwards.
Guide
Video Podcast Production for B2B: The Real Guide
Start a B2B podcast for the guest list and the clips. The download numbers will not justify it, and they were never the point.
Playbook
What Happens To Your Demo Video When The UI Changes
Only four things in a product video actually expire when your UI changes. Here is what they are, and how to build so a redesign costs you 12 seconds.
Guide
SaaS Video Marketing: Strategy, Types & Best Practices
The video types for every funnel stage, a five-step strategy, the metrics that matter, and the mistakes that quietly kill SaaS video programs.